Courtesy: Lawrence Sports Information

APPLETON, Wis. -- A trio of Lawrence University hockey players won The Pitch and pocketed a $10,000 first prize.

The competition, which took part at Neuroscience Group Field at Fox Cities Stadium in front of a crowd of more than 100, is done in a similar way to the ABC television show Shark Tank. The competition is a collaboration between Lawrence, St. Norbert College, UW-Oshkosh and UW-Green Bay, and the program's goal is to fund start-up ideas of two teams or individual students.

Lawrence hockey standouts Ryan Eardley (Ile Bizard, Quebec), Mattias Soderqvist (Stockholm, Sweden) and Felix Henriksson (Helsinki, Finland) won the competition with their software application called Tracr, which automates parts of forensic asset analysis.

In addition to the cash prize, the Lawrence team receives $15,000 for technical services like web design and legal fees. According to a story in the Appleton Post-Crescent, Eardley, Soderqvist and Henriksson plan to hire a developer to translate the programming for the software from one coding language to another. They also plan to get legal services to draft terms of use.

The trio of Eardley, Soderqvist and Henriksson share a great deal in common off the ice. All three are seniors set to graduate in June with degrees in economics. All three are taking part in Lawrence's Innovation and Entrepreneurship interdisciplinary program, and they all are members of the Northern Collegiate Hockey Association's All-Academic team.